Our Story
For over six decades, Heck Capital Advisors and its founders have proudly provided financial guidance and investment management to Individuals, Families, Institutional Investors, Corporations, Endowments and Foundations.
Heck Family has been serving individuals, families, foundations, endowments, and other institutional organizations with comprehensive investment guidance in 1958, when Founder Robert Heck first began the family’s investment legacy.
The formation of Heck Capital as an independent investment advisory firm was rooted in our belief that most Wall Street firms were not prioritizing the best interests of clients.
As of 12/31/2025, Heck Capital has assets under management, consultation, and advisement of over 12.5 Billion and services client relationships in 40 states and territories.
We value honesty, hard work, and giving back.
Our Differentiators
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Independence
Heck Capital is completely independent.
As a privately held, family-owned firm, we operate without competing interests or external control and have no affiliations with private equity. We answer only to our clients and to the standards we set for ourselves.
Our firm operates on a simple hierarchy: Clients come first.
Our independence allows us to preserve Heck Capital’s culture, retain top talent, and make long-term investments in the firm while remaining objective in portfolio construction and advice.
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Integrated Services
Our team of financial, estate, and tax professionals work together to protect, grow, and transition wealth with precision and purpose. Our team structure and integrated tax and estate planning ensures that decisions are made within the context of a broader financial architecture.
We believe true wealth stewardship is defined by enduring relationships.
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Client Relationships
We invest heavily in client service and advisor development to ensure every relationship is supported with depth, continuity, and insight.
Providing proactive, responsive, and highly personalized attention is a team effort across investment management, research, tax strategy, and estate planning.
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Strategic Portfolio Design
For Ultra-High-Net-Worth individuals, families, and institutions, complexity is often the starting point.
Our approach integrates advanced tax-aware strategies, gain deferral and realization planning, trust and entity coordination, and disciplined rebalancing to minimize unnecessary tax drag. We carefully manage concentrated equity exposures, liquidity events, and generational wealth transfers.
OUR HISTORY
1958
Robert Heck started his career with a Wall Street Investment Firm as a Research Analyst
1993
Bob, Ken, & Dave formed The Heck Group and began offering discretionary portfolio management
2007
Heck Capital Advisors, LLC is successfully started
2012
Robert Heck Named one of America's Top Financial Advisors of 20121
Heck Capital ranked as one of the 2012 Top 100 Independent Advisory Firms. By Financial Advisors Magazine2
Heck Capital Ranked in Top 100 of U.S. Independent Advisory Wealth Management Firms of 2012 by Advisor One3
2013
Heck Capital ranked as one of the Top 50 Wealth Managers in Forbes4
Heck Capital Ranked as a Top 100 U.S. Independent Advisory Firm of 2013 by Financial Advisors Magazine 5
2014
Heck Capital ranked as one of the Top 100 RIA Firms and one of the Top 50 Fastest Growing Firms of 2015 by Financial Planning Magazine. 6
2015
Heck Capital ranked as one of the Top 100 RIA Firms and one of the Top 50 Fastest Growing Firms of 2015 by Financial Planning Magazine 7
Heck Capital Ranked as a Top 100 Registered Investment Advisor of 2015 by WealthManagement.com8
2016
Heck Capital successfully expands to Milwaukee, WI
Heck Capital Ranked as a Top 150 Registered Investment Advisor of 2016 by Financial Planning Magazine9
Heck Capital Ranked as a Top 100 Registered Investment Advisor of 2016 by WealthManagement.com10
2017
Heck Capital successfully expands to Minneapolis, MN
Heck Capital is recognized as a top Financial Advisor in Milwaukee for 2017 by Expertise.com11
2018
Heck Capital recognized as a top Financial Advisor in Milwaukee for 2018 by Expertise.com12
Rhinelander Airport Terminal Named in Bob Heck's Honor
Following the announcement of Bob's retirement from chairman of the airport commission, the Rhinelander City Council and Oneida County Board officially approved the naming of the Rhinelander Oneida County Airport Terminal for the trailblazer responsible for its success: Bob Heck.
Heck Capital Awarded the Building a Lasting Legacy award at the 2018 Wisconsin Family Business of the Year Awards13
Heck Capital Advisors Ranked as a 2018 Top 300 Registered Investment Advisor by Financial Times14
Heck Capital Named to 2018 Financial Times 401 Top Retirement Advisers15
2019
Heck Capital Ranked as a Top 300 Registered Investment Advisor by Financial Times for 201916
Heck Capital Ranked as a Top 100 Registered Advisory Firm for 2019 by Financial Advisors Magazine17
2022
Heck Capital Ranked as a Top 100 Registered Advisory Firm for 2022 by Financial Advisors Magazine18
Heck Capital Ranked as a Top 40 Registered Advisory Firm for Financial Planning's RIA Leaders List for 202219
2023
Heck Capital Ranked as a Top 100 Registered Advisory Firm for 2023 by Financial Advisors Magazine20
Heck Capital Ranked as a Top 50 Registered Advisory Firm for Financial Planning's RIA Leaders List for 202321
2024
Heck Capital successfully expands to Green Bay, WI
Heck Capital Ranked as a Top 100 Registered Advisory Firm for 2024 by Financial Advisors Magazine22
Heck Capital Ranked as a Top 50 Fee-Only RIA Firm by Financial Planning Magazine23
2025
Heck Capital successfully expands to Scottsdale, AZ
Heck Capital Advisors Recognized as one of the Top 50 Fastest-Growing RIAs by Financial Advisor Magazine24
Heck Capital Ranked as a Top 150 Fee-Only RIA Firm by Financial Planning Magazine25
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ROBERT G. HECK “THE MACHINE”
The following is a special tribute to our mentor and the founder of Heck Capital, Robert G. Heck.
Robert “Bob” Heck lived a long and fruitful life, passing away at the age of 85 in 2022. While we continue to recognize his business accomplishments, we also celebrate his generous spirit, his deep commitment to others, and his devotion to his faith, family, and community which have become the fabric of Heck Capital Advisors.
Bob touched the lives of many and left a lasting impact on all who knew him. He was a devoted husband to his beloved wife of 60 years, June. Their love story began with the flip of a coin. After losing the coin toss for a double date, Bob took June to see the movie, The Ten Commandments. The two soon fell in love and started a beautiful life together. Bob was an amazing father to five children and is cherished as “Bapa” to 19 grandchildren, and one great grandchild.
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FOUNDATIONS
Born in Superior, Wisconsin, Bob moved to Milwaukee, and then Wausau where he graduated from Wausau East in 1954. He graduated from the University of Wisconsin-Madison in June 1958 with a Bachelor of Science Degree in Economics. He started in the securities business in Chicago, with the A.C. Allen Company, before moving back to Wausau in 1959, where he worked with his father, Earl Heck, for A.C. Allen/Marshall Company. In December 1964, Bob moved to Rhinelander and opened a branch of the Marshall Company with one assistant and held the position of branch office manager and Vice President.
From the beginning, Bob was the ultimate salesman. The company eventually changed its name to Smith Barney and Bob grew the office to include several advisors and service associates, eventually forming The Heck Group, with his two sons Ken & David and additional team. In 2007, the Heck Group started Heck Capital Advisors, LLC, an independent advisory firm currently based in Rhinelander, with offices in Rhinelander, Milwaukee, Green Bay, Scottsdale, and Minneapolis, serving clients in over 40 states. Bob served as Chairman of Heck Capital Advisors until his passing. He truly valued his client relationships and was proud of so many long-standing clients and friends he worked with and helped them through multiple market cycles.
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LEGACY OF SERVICE
Bob was dedicated to his client relationships and community, receiving multiple honors and recognition:
- While at Smith Barney, Bob was one of only two financial advisors in the nation that received the top recognition club 25
years in a row, the other member in Dallas. Bob loved how Rhinelander could compete against all the big cities including
New York, Los Angeles, and others, often coming out on top. He was recognized multiple times for his fixed income
strategies. - Named one of America’s Top Financial Advisors in 2012
- Served as Treasurer and Board member of St. Mary’s Hospital from 1972-1979
- Former member of Rhinelander Rotary Club, Chamber of Commerce, advisor for Headwaters Regional Achievement Center,
member of Nicolet College Foundation, and Rhinelander Catholic Central School Board - Received the Bradley Taylor Award for Outstanding Citizenship
- President of the Heisman Memorial Fund, and was instrumental in the Heisman memorial being located in Rhinelander,
recognizing Heisman’s burial in Rhinelander - Named Man of the Year from the Chamber of Commerce
- Received the Paul Harris Award as an individual for outstanding community involvement, and once again recognizing the
entire Heck Family - Selected by the Milwaukee Journal in 1979 as one of the statewide leaders for the next decade, dubbing him as one of the
“Top 80 for the 80s” - The Northwood Golf Course dedicated the waterfall to Bob and June for their support of the golf course
- Bob and June, together with entire Heck Family, received the WIAA Distinguished Service Award from the Wisconsin
Athletics Directors for their support of activities & sports for all students.
Bob and June were recognized multiple times by the School District of Rhinelander School Board and Hodag Schools’ Foundation for their contributions to the schools, including naming the pool the Heck Family Community Pool, along with their two sons’ families, and recently for providing tremendous support and donations to the Hodag Dome. Bob and June were also vocal on their continued support for the referenda and education for all children.
Of the many community initiatives in which Bob was involved, he was most proud of the Rhinelander-Oneida County Airport. He served as Chairman of the Airport Commission since 1975 and oversaw its dedication in 1979. Bob’s quote was: “we either progress or we regress, we can’t keep the status quo.” The newspaper stated: “if Heck didn’t do anything, Rhinelander could suffer a $150 million loss in 20 years as result.” The Rhinelander-Oneida County Airport was built from many hours of dedication by Bob, working on the community, state, and federal level for funding and grants for building and maintenance. The airport continues to thrive today. After Bob retired from Commission Chair in 2017, the Rhinelander Common Council named the terminal the “Robert G. Heck Passenger Terminal” on April 8th, 2018, which was one of Bob’s proudest moments. Bob loved to say, “Heck International” and was so proud of the benefits to the Rhinelander community that the airport provided. He often repeated that one could fly out of Rhinelander and be anywhere in the USA by noon and anywhere in the world within one day. Bob always said: “Airports build cities, cities don’t build airports.” The benefits continue to be tremendous with over 200,000 people using the facilities each year and an estimated economic benefit of over $400 million since its dedication. Bob received multiple recognitions, including the 1976 Wisconsin Aviation Award, and the 2004 Lifetime Service Award from the Wisconsin Airport Management Association. In 1984, June 2nd was named “Bob Heck Day” for all his efforts related to “Heck International.”
- While at Smith Barney, Bob was one of only two financial advisors in the nation that received the top recognition club 25
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“THE MACHINE”
Some members of Bob’s family called Bob “The Machine,” as he was the most aggressive, most optimistic, and most dedicated person we have ever encountered. We loved Bob so much and his legacy will live on forever. Bob’s dedication was most displayed in his contributions to his business and Rhinelander community. With his lovely wife by his side, Bob was always determined to “give back” to the Rhinelander community with his time, talent and treasure, working to embolden the educational, social, and business infrastructure through leadership and impactful contributions.
Despite many health complications since birth, Bob’s passion for life, giving back, and helping others whenever possible kept him going. At age 25, Bob had open-heart surgery. Bob and June were advised to cancel their wedding plans and were told he would not live past 40. At 43, Bob was diagnosed with cancer in his knee and was not expected to live. Bob had pneumonia nine times and then was advised he would not live through another recurrence...he never had it again! “The Machine” kept going.
Bob especially enjoyed his trips to Arizona and Kohler with his family. Kohler in particular was a special place for the Heck family and Bob had a great sense of respect and appreciation for Kohler.
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FAITH AND FAMILY
Of all the business and community initiatives Bob was involved in, it was his faith and the togetherness of his family that were the most important. Bob was deeply dedicated to his church and served as Chair of the Finance Council for Nativity of Our Lord for 45 years. He constantly supported building improvements, upgrades, and weekly support. Bob also quietly helped so many charities and families behind the scenes. He consistently gave up his earned income, time, and efforts in many ways. A firm believer in staying optimistic no matter the obstacle or setback, Bob had two sayings: “All For Thee My Lord” and “Kick Ass.” Bob’s faith and dedication to the church were steadfast up to the day of his passing. His family spent countless hours praying together and will forever remember Bob’s commitment to put faith and family first.
The loss of a coin flip turned out to be the greatest moment for our family as God brought Bob and June together. Bob loved spending time with June, and they did everything together: church, family, community. Bob loved his business, clients, team, family, and June. Bob will be forever missed, but his legacy will live on forever.