General Disclaimer
Heck Capital Advisors, LLC (Heck Capital) is an SEC Registered Investment Advisors and a Wisconsin limited liability company.
Graphs, commentary, market data and research reports are from third-party sources unaffiliated with Heck Capital Advisors and are provided for informational purposes only. Heck Capital makes no guarantees that information supplied is accurate, complete, or timely, and does not provide any warranties regarding results obtained from their use.
Any data, charts and other information provided are intended for research purposes to help investors evaluate many types of securities. Criteria and inputs entered, including the choice to make security comparisons, are at the sole discretion of the user and are solely for the convenience of the user. Heck Capital Advisors does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities. Heck Capital makes no guarantees that information supplied is accurate, complete, or timely, and does not provide any warranties regarding results obtained from its use.
Heck Capital Advisors does not guarantee any minimum level of investment performance or the success of any investment strategy. All investments involve risk and investment recommendations will not always be profitable. Investment decisions should be based on an individual's own goals, time horizon and tolerance for risk.
Past Performance is no guarantee of future results. Although data shown is obtained from reliable sources, we cannot guarantee their accuracy.
Privacy Policy
Heck Capital Advisors, LLC strongly believes in protecting the confidentiality and security of information it collects about you. This notice describes the Firm’s privacy policy and how we treat the information we receive about you.
Why We Collect and How We Use Information:
When we evaluate your request for our services, provide investment advice to you and process transactions for your account, you typically provide us with certain personal information necessary for these transactions. We may also use that information to offer you other services we provide which may meet your investment needs.
What Information We Collect:
The personal information we collect may include:
- Name and address;
- Social Security or taxpayer identification number;
- Assets;
- Liabilities;
- Age;
- Occupation;
- Income;
- Account balance;
- Investment objectives and risk tolerance;
- Investment activity;
- Accounts at other institutions; and
- Other financial and personal information
How We Protect Information:
We do not sell your personal information to anyone. We treat information about current and former clients and their accounts in a confidential manner. Our employees may access information and provide it to third parties only when completing a transaction at your request or providing one or more of our other services to you. At your request, we may disclose information to attorneys, accountants, lawyers, securities professionals and others to assist us, or them, in providing services to you. We may also share information with companies that perform services on our behalf, such as the companies that we hire to perform marketing or administrative services. Companies we may hire to provide support services are not allowed to use your personal information for their own purposes.
We may make additional disclosures as permitted by law. We also maintain physical, electronic, and procedural safeguards to protect information. Our building has 24 hour surveillance, specialized technology, backup systems, locked drawers for files such as a large file system, privacy doors, and privacy for the meeting rooms. Employees and our managers and counselors are required to comply with our established information confidentiality provisions.
Access to and Correction of Information:
Generally, upon your written request, we will make available information for your review. Information collected in connection with, or in anticipation of, any claim or legal proceeding will not be made available. If your personal information with us becomes inaccurate, or if you need to make a change to that information, please contact us at the number shown below so we can update our records.
Further Information:
For additional information regarding our privacy policy, please contact Heck Capital via mail at PO Box 738, Rhinelander, Wisconsin 54501, or by calling 715-361-1500 or 877-432-5330.
Links to Third Party Websites
For your convenience, this website may contain hyperlinks to websites and servers maintained by third parties. We do not control, evaluate, endorse or guarantee content found in those sites. We do not assume any responsibility or liability for the actions, products, services and content of these sites or the parties that operate them. Your use of such sites is entirely at your own risk.
Risks & Limitations
Contents contained in any part of the Veritable, LP web site which is not protected by a password are not investment advice. Such Contents are not intended and should not serve as the sole or primary basis for making any of your investment decisions. You should consult with a financial advisor to develop an investment program that takes into consideration your individual needs and circumstances. Veritable, LP does not provide legal, tax or accounting advice in any part of its web site. You should consult with such professional advisors as you deem appropriate.
Methodology
Robert Heck Named one of America's Top Financial Advisors of 2012 by 2012 America’s Top Financial Advisors—Financial Strategies from the Titans of Wealth Management Published by Conquest Press
Rigorous qualifying criteria includes rankings on industry recognized lists, number of clients served, client retention, educational background, professional designations, assets under advisory, professional longevity, regulatory review and the impact his services has made on clients. 2,000 of the nation’s top financial advisors were considered for the recognition. Only 100 financial advisors received acceptance.
Heck Capital is honored to be ranked as one of the 2012 Top 100 Independent Advisory Firms. By Financial Advisors Magazine
Financial Advisors Magazine ranked U.S. independent advisory firms by total assets at the end of 2011. Firms awarded were ranked based on discretionary and non-discretionary assets under management reported on Form ADV.
No business paid a fee to be considered for this award, nor could any business pay to be included. This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients.
Heck Capital Ranked in Top 100 of U.S. Independent Advisory Wealth Management Firms of 2012 by Advisor One.
The 280 firms surveyed were RIA firms that provide wealth management services to individuals. The data submitted from each firm was their most recent report before 12/31/2011. Firms awarded were ranked based by total assets under management, along with various other measures, including average AUM per client.
No business paid a fee to be considered for this award, nor could any business pay to be included. This rating is not indicative of Heck Capital’s future performance nor does it
The 280 firms surveyed were RIA firms that provide wealth management services to individuals. The data submitted from each firm was their most recent report before 12/31/2011. Firms awarded were ranked based by total assets under management, along with various other measures, including average AUM per client.
No business paid a fee to be considered for this award, nor could any business pay to be included. This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients.
Heck Capital ranked as one of the Top 50 Wealth Managers in Forbes 2013 April edition
The RIA Database ranked the firms using data as reported on March 31, 2013 based on their growth in total assets under management as well as on quantitative and qualitative factors including at least 50% of their clients as high-net-worth individuals and 50% of their clients as non-high-net-worth individuals. While the list included firms affiliated with banks and broker-dealers, it excluded dually registered advisors where their primary form of business is managing hedge funds or mutual funds. Additionally, qualified advisors must offer services including portfolio management services, asset allocation, manager selection and/or financial planning services.
No business paid a fee to be considered for this award, nor could any business pay to be included. This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients.
Heck Capital Ranked as a Top 100 U.S. Independent Advisory Firm of 2013 by Financial Advisors Magazine
Financial Advisors Magazine surveyed and ranked 522 U.S. independent advisory firms by total assets under management at the end of 2012. Firms awarded were ranked based on discretionary and non-discretionary assets under management reported on Form ADV.
No business paid a fee to be considered for this award, nor could any business pay to be included. This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients.
Heck Capital ranked as one of the Top 100 RIA Firms and one of the Top 50 Fastest Growing Firms of 2014 by Financial Planning Magazine
The firms included were ranked by total assets under management, and the article also includes information on number of client accounts, firm employees, and investment advisors employed by each firm.
No business paid a fee to be considered for this award, nor could any business pay to be included. This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients.
Source Links: https://www.financial-planning.com/slideshow/top-50-fastest-growing-ria-firms
Heck Capital ranked as one of the Top 100 RIA Firms and one of the Top 50 Fastest Growing Firms of 2015 by Financial Planning Magazine
Heck Capital was ranked as one of the Top 100 RIA Firms and one of the Top 50 Fastest Growing Firms of 2015 by Financial Planning Magazine.
The firms were ranked by total assets under management, assets under management change, and percentage growth rate from the previous year.
No business paid a fee to be considered for this award, nor could any business pay to be included. This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients.
Heck Capital Ranked as a Top 100 Registered Investment Advisor of 2015 by WealthManagement.com
Firms were ranked by using data from Meridian-IQ (in which Penton Media has a stake). The firms are ranked by total assets under management. Firms on the list focus on financial and retirement planning for individual and high-net-worth clients. Institutional clients do not make up a substantial part of their businesses. The list excludes firms owned by a bank, broker-dealer, or investment company.
No business paid a fee to be considered for this award, nor could any business pay to be included. This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients.
Heck Capital Ranked as a Top 150 Registered Investment Advisor of 2016 by Financial Planning Magazine
Financial Planning Magazine compiled data from METHODOLOGY Discovery Data on firms that are SEC-RIAs and provide services catering primarily to individual clients. The data surveyed and ranked 610 firms on discretionary and nondiscretionary assets under management on SEC Form ADV. The list does not include roll-ups, aggregators, or turnkey asset management programs. Every effort was made by Financial Planning magazine to exclude firms with insurance or broker-dealer affiliations, firms with disciplinary disclosures, and firms with substantial ownership stakes held by private equity firms or external investors. The data was then manually analyzed for unusual cases.
No business paid a fee to be considered for this award, nor could any business pay to be included. This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients.
Source Links: https://www.fa-mag.com/userfiles/2016_FA_Issues/July_2016/RIA_Files/jul_fa_RIA2016_Ranking_3.pdf
Heck Capital Ranked as a Top 100 Registered Investment Advisor of 2016 by WealthManagement.com
Firms were ranked by total assets under management as of September 14, 2016, reported on Form ADV using data from METHODOLOGY Discovery Data. Firms on the list are U.S.-based and primarily serve individual investors.
No business paid a fee to be considered for this award, nor could any business pay to be included. This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients.
Source Link: http://www.wealthmanagement.com/rankings/top-100-retail-rias-2016
Heck Capital recognized as a top Financial Advisor in Milwaukee for 2017 by Expertise.com
The 2017 Best Financial Advisors in Milwaukee recognition was created to distinguish the top 14 Financial Advisors out of the 152 surveyed that all serve the Milwaukee area, as identified by Expertise.com. The selection criteria included reputation, credibility, experience, availability, and professionalism. The firms that were highly ranked shared common characteristics such as outstanding customer service, accreditations, consistent approachability, and reliability.
Expertise.com researches and identifies various business categories across 1000 U.S. cities using software to grade the selection criteria listed above. The team conducts in-depth research of publicly available data to identify top service professionals across 100 business categories. Expertise then verifies the accuracy of the selections and writes a unique business description for each company.
No business paid a fee to be considered for this award, nor could any business pay to be included. This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients.
Heck Capital recognized as a top Financial Advisor in Milwaukee for 2018 by Expertise.com
The 2018 Best Financial Advisors in Milwaukee recognition was created to distinguish the top 14 Financial Advisors out of the 152 surveyed that all serve the Milwaukee area, as identified by Expertise.com. The selection criteria included reputation, credibility, experience, availability, and professionalism. The firms that were highly ranked shared common characteristics such as outstanding customer service, accreditations, consistent approachability, and reliability.
Expertise.com researches and identifies various business categories across 1000 U.S. cities using software to grade the selection criteria listed above. The team conducts in-depth research of publicly available data to identify top service professionals across 100 business categories. Expertise then verifies the accuracy of the selections and writes a unique business description for each company.
No business paid a fee to be considered for this award, nor could any business pay to be included. This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients.
Source Links: https://www.expertise.com/wi/milwaukee/financial-advisors and https://www.expertise.com/about
Heck Capital Awarded the Building a Lasting Legacy award at the 2018 Wisconsin Family Business of the Year Awards
The judges based this recognition on Heck’s strong family values, sensible approach to growth, and commitment to building a strong community. Further, the criteria noted Heck Capital’s family business core values of integrity, client focus, teamwork, openness to change, strong work ethic, faith, and dedication to family and community, allowing us to develop lasting investment legacies with our clients and communities.
The Wisconsin Family Business of the Year award highlights and celebrates the accomplishments and contributions of family businesses that make an impact on the Wisconsin business community. Criteria include contribution to community and industry, how family values influence business, business performance, innovation, strategic planning, and more.
Heck Capital Advisors Ranked as a 2018 Top 300 Registered Investment Advisor by Financial Times
The Financial Times 300 is presented as an elite group, not a competitive ranking of 1 to 300. This allows Financial Times to identify elite advisors while accounting for companies’ different approaches.
Financial Times examined the US Securities and Exchange Commission database and ranked firms based on six broad factors including AUM, AUM growth rate, companies’ years in existence, compliance record, industry certifications, and online accessibility. Out of the 760 firms considered, 300 made the final list.
AUM comprised approximately 70 to 75% of each adviser’s score, while AUM growth accounted for 15 to 20%. Financial Times caps the number of companies from any one state based on rough distribution of millionaires across the state. Research was conducted by Ignites Research, an FT sister publication.
No business paid a fee to be considered for this award, nor could any business pay to be included. This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients.
Heck Capital Named to 2018 Financial Times 401 Top Retirement Advisers
Heck Capital was recognized in the 2018 edition of the Financial Times 401 Top Retirement Advisers. The list recognizes the top financial advisers who specialize in serving defined contribution (DC) retirement plans, such as 401(k) and 403(b) plans, across the US.
This is the fourth annual FT 401 list, produced independently by the Financial Times in collaboration with Ignites Research, a subsidiary of the FT that provides business intelligence on the asset management industry.
Financial advisers from across the US applied for consideration, having met a set minimum of requirements. The applicants were then graded on six criteria: DC assets under management; DC plan growth rate; specialization in DC plans; years of experience; advanced industry credentials; and compliance record. There are no fees or other considerations required of advisers who apply for the FT 401.
The final FT 401 represents an impressive cohort of elite advisers: the “average” adviser in this year’s FT 401 has 20 years of experience advising DC plans and advises $1.26 billion in DC plan assets. The FT 401 advisers hail from 38 states and Washington, D.C., and DC plans on average account for 81% of their practices’ total assets.
The FT 401 is one in a series of rankings of top advisers developed by the FT in partnership with Ignites Research, including the FT 300 (independent RIA firms) and the FT 400 (broker-dealer advisers).
The Financial Times 401 Top Retirement Advisors is an independent listing produced annually by the Financial Times (September 2018). The FT 401 is based on data gathered from advisors, regulatory disclosures, and the FT’s research. The listing reflects each advisor’s status in six primary areas: DC plan assets under management, DC plan growth rate, specialization in DC plans, years of experience, advanced industry credentials, and compliance record. This honor is not indicative of the advisor’s future performance. Neither the advisors nor their parent firms pay a fee to the Financial Times in exchange for inclusion in the FT 401.
Heck Capital Ranked as a Top 300 Registered Investment Advisor by Financial Times for 2019
The list recognizes top independent RIA firms from across the U.S. as an elite group, not a competitive ranking of 1 to 300. This allows Financial Times to identify elite advisers while accounting for companies’ different approaches.
To rank firms, Financial Times and Ignites Research, a subsidy of FT, examined data from RIA firms, regulatory disclosures, and FT’s research. Applicants in consideration were graded on six factors including AUM, AUM growth rate, years in existence, advanced industry credentials of the firm’s advisers, online accessibility, and compliance records. There are no fees or other considerations required of RIAs that apply for the FT 300. The “average” practice in this year’s list has been in existence for over 22 years and manages $4.6 billion in assets. The FT Top 300 RIAs hail from 37 states.
No business paid a fee to be considered for this award, nor could any business pay to be included. This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients.
Heck Capital is an independent, Registered Investment Advisory Firm providing comprehensive investment management, personalized advice, and strategic financial guidance since the 1950s. We serve goal-driven individuals, families, established institutions, non-profit organizations, and foundations/endowments; striving to help our clients achieve their investment objectives, helping to simplify their financial lives, with the goal to create lasting legacies.
Heck Capital Ranked as a Top 100 Registered Advisory Firm for 2019 by Financial Advisors Magazine
Financial Advisors Magazine ranked 683 Registered Investment Advisory Firms according to percent growth in assets, assets per client, percent growth in assets per client, and percent change in number of clients to rank the RIA firms.
No business paid a fee to be considered for this award, nor could any business pay to be included. This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients.
Heck Capital Ranked as a Top 100 Registered Advisory Firm for 2022 by Financial Advisors Magazine
FA's RIA survey is a ranking based on assets under management at year end of independent RIA firms that file their own ADV with the SEC. FA's RIA ranking orders firms from largest to smallest, based on AUM reported to us by firms that voluntarily complete and submit FA's survey by our deadline. We do our best to verify AUM by reviewing ADV forms. To be eligible for the ranking, firms must be independent registered investment advisors and file their own ADV statement with the SEC and provide financial planning and related services to individual clients. Firms must have at least $500 million in assets under management as of December 31, 2021 to be included in the print edition of Financial Advisor magazine's 2022 RIA survey. Firms with under $500 million will be included in the FA's expanded 2022 online RIA survey.
Hybrid RIA firms, corporate RIA firms and investment advisor representatives (IARs) are not eligible for this survey. A corporate RIA is a registered investment advisor most often formed by a broker-dealer that files an ADV with the SEC. Advisors who are affiliated with the broker-dealer or other entity's corporate RIA may offer investment advice. They are considered Investment Advisor Representatives (IARs) of the corporate RIA. All of the assets under management of the IARs are included in the corporate RIA's ADV filed with the SEC.
This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients.
Heck Capital Ranked as a Top 40 Registered Advisory Firm for Financial Planning's RIA Leaders List for 2022
This ranking was published in the October 2022 publication. See below for RIA in a Box's methodology for the rankings of the largest fee-only RIAs that provide financial planning services to clients:
- Firms must have zero registered representatives of a broker-dealer
- At least 50% of the firm's clients must be individuals or high net worth individuals
- Firms must not list commissions as a compensation arrangement
- Firms must have more than zero financial planning clients
- Firms must not list commission-taking businesses in "other business activities"
- Firms cannot be affiliated under common ownership with commission-taking businesses
This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients. Heck Capital did not pay a fee to be in this ranking.
Source Link: https://arizent.brightspotcdn.com/01/91/5df44818461ba6338555eb102006/fp1022-ria-leaders-table.pdf
Heck Capital Ranked as a Top 100 Registered Advisory Firm for 2023 by Financial Advisors Magazine
FA's RIA survey is a ranking based on assets under management at year end of independent RIA firms that file their own ADV with the SEC. FA's RIA ranking orders firms from largest to smallest, based on AUM reported to us by firms that voluntarily complete and submit FA's survey by our deadline. We do our best to verify AUM by reviewing ADV forms. To be eligible for the ranking, firms must be independent registered investment advisors and file their own ADV statement with the SEC and provide financial planning and related services to individual clients. Firms must have at least $500 million in assets under management as of December 31, 2022 to be included in the print edition of Financial Advisor magazine's 2023 RIA survey. Firms with under $500 million will be included in the FA's expanded 2023 online RIA survey.
Hybrid RIA firms, corporate RIA firms and investment advisor representatives (IARs) are not eligible for this survey. A corporate RIA is a registered investment advisor most often formed by a broker-dealer that files an ADV with the SEC. Advisors who are affiliated with the broker-dealer or other entity's corporate RIA may offer investment advice. They are considered Investment Advisor Representatives (IARs) of the corporate RIA. All of the assets under management of the IARs are included in the corporate RIA's ADV filed with the SEC.
This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients.
Source Link: https://www.fa-mag.com/news/2023-ria-survey---ranking--consolidation-crunch-hits-rate-reality-73828.html
Heck Capital Ranked as a Top 50 Registered Advisory Firm for Financial Planning's RIA Leaders List for 2023
This ranking was published in the November 2023 publication.
See below for RIA in a Box's methodology for the rankings of the largest fee-only RIAs that provide financial planning services to clients:
- Firms must have zero registered representatives of a broker-dealer
- At least 50% of the firm's clients must be individuals or high net worth individuals
- Firms must not list commissions as a compensation arrangement
- Firms must have more than zero financial planning clients
- Firms must not list commission-taking businesses in "other business activities"
- Firms cannot be affiliated under common ownership with commission-taking businesses
This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients. Heck Capital did not pay a fee to be in this ranking.
Source Link: https://www.financial-planning.com/news/ria-leaders-2023-list-of-the-150-largest-fee-only-rias
Heck Capital Ranked as a Top 100 Registered Advisory Firm for 2024 by Financial Advisors Magazine
FA's RIA survey is a ranking based on assets under management at year end of independent RIA firms that file their own ADV with the SEC. FA's RIA ranking orders firms from largest to smallest, based on AUM reported to us by firms that voluntarily complete and submit FA's survey by our deadline. We do our best to verify AUM by reviewing ADV forms. To be eligible for the ranking, firms must be independent registered investment advisors and file their own ADV statement with the SEC and provide financial planning and related services to individual clients. Firms must have at least $1 billion in assets under management as of December 31, 2023, to be included in the print edition of Financial Advisor magazine's 2023 RIA survey. Firms with under $1 billion will be included in the FA's expanded 2024 online RIA survey.
Hybrid RIA firms, corporate RIA firms and investment advisor representatives (IARs) are not eligible for this survey. A corporate RIA is a registered investment advisor most often formed by a broker-dealer that files an ADV with the SEC. Advisors who are affiliated with the broker-dealer or other entity's corporate RIA may offer investment advice. They are considered Investment Advisor Representatives (IARs) of the corporate RIA. All of the assets under management of the IARs are included in the corporate RIA's ADV filed with the SEC.
This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients. Heck Capital did not pay a fee to be in this ranking.
Heck Capital Ranked as a Top 50 Fee-Only RIA Firm by Financial Planning Magazine
Using the below criteria from Financial Planning, data partner COMPLY gathered the rankings by scraping registered investment advisory firms’ filings with the Securities and Exchange Commission. The resulting group of firms spans 3,880 financial advisors and nearly 10,450 employees.
Criteria: Firms must have zero registered representatives of a broker-dealer. At least 50% of the firm’s clients must be individuals or high net worth individuals. Firms must not list commissions as a compensation arrangement. Firms must have more than zero financial planning clients. Firms must not list commission-taking businesses in “other business activities.” Firms cannot be affiliated under common ownership with commission-taking businesses.
Note: In the absence of an official regulatory classification and definition for the titles “financial planner” or “financial advisor,” Financial Planning used the closest available figure available through Form ADV requiring firms to state the number of employees “registered with one or more state securities authorities as investment adviser representatives.” No compensation was provided by Heck Capital to be included in this ranking.
Heck Capital Advisors Recognized as one of the Top 50 Fastest-Growing RIAs by Financial Advisor Magazine
Heck Capital Advisors was recognized as one of the Top 50 Fastest-Growing Registered Investment Advisors by Financial Advisor Magazine in their 2025 RIA Survey and Ranking. The survey also recognized Heck Capital as one of America’s top firms in the $1 Billion and over asset category.
The above-mentioned recognition/award was given in July, 2025 based on the time period of December 31, 2023 to December 31, 2024.It was provided by Financial Advisor Magazine This rating is not indicative of Heck Capital’s future performance nor does it represent any one client’s experience because the rating reflects a sample of all clients. Heck Capital did not pay a fee to be in this ranking. See below for methodology used:
FA's RIA survey is a ranking based on assets under management at year end of independent RIA firms that file their own ADV with the SEC. FA's RIA ranking orders firms from largest to smallest, based on AUM reported to us by firms that voluntarily complete and submit FA's survey by our deadline. We do our best to verify AUM by reviewing ADV forms. To be eligible for the ranking, firms must be independent registered investment advisors and file their own ADV statement with the SEC and provide financial planning and related services to individual clients. Firms must have at least $500 million in assets under management as of December 31, 2024, to be included in the print edition of Financial Advisor magazine's 2025 RIA survey. Firms with under $500 million will be included in FA's expanded 2025 online RIA survey. Hybrid RIA firms, corporate RIA firms and investment advisor representatives (IARs) are not eligible for this survey. A hybrid RIA is registered as both an RIA and a broker/dealer. A corporate RIA is a registered investment advisor most often formed by a broker-dealer that files an ADV with the SEC. Advisors who are affiliated with the broker-dealer or other entity's corporate RIA may offer investment advice. They are considered investment advisor representatives (IARs) of the corporate RIA. All of the assets under management of the IARs are included in the corporate RIA's ADV filed with the SEC.
Heck Capital Ranked as a Top 150 Fee-Only RIA Firm by Financial Planning Magazine
Heck Capital ranked as a Top 150 Fee-Only RIA Firm by Financial Planning Magazine in the November/December 2025 issue of the publication.
Methodology: Using the below criteria from Financial Planning, data partner COMPLY gathered the rankings by scraping registered investment advisory firms' filings with the Securities and Exchange Commission. The resulting group of the largest 150 RIAs based in the U.S. spans 4,422 financial advisors and nearly 11,850 employees. Notes: FP's data partner for the RIA Leaders feature, COMPLY, produced the below rankings by applying six criteria to firms' required SEC Form ADV filings on May 1, 2025. Criteria: Firms must have zero registered representatives of a broker-dealer. At least 50% of the firm's clients must be individuals or high net worth individuals. Firms must not list commissions as a compensation arrangement. Firms must have more than zero financial planning clients. Firms must not list commission-taking businesses in "other business activities." Firms cannot be affiliated under common ownership with commission-taking businesses.
In the absence of an official regulatory classification and definition for the titles "financial planner" or "financial advisor," FP is using the closest available figure available through Form ADV requiring firms to state the number of employees "registered with one or more state securities authorities as investment adviser representatives."
No compensation was provided by Heck Capital to be included in this ranking.