General Disclaimer

Heck Capital Advisors, LLC (Heck Capital) is an SEC Registered Investment Advisors and a Wisconsin limited liability company.

Graphs, commentary, market data and research reports are from third-party sources unaffiliated with Heck Capital Advisors and are provided for informational purposes only. Heck Capital makes no guarantees that information supplied is accurate, complete, or timely, and does not provide any warranties regarding results obtained from their use.

Any data, charts and other information provided are intended for research purposes to help investors evaluate many types of securities. Criteria and inputs entered, including the choice to make security comparisons, are at the sole discretion of the user and are solely for the convenience of the user. Heck Capital Advisors does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities. Heck Capital makes no guarantees that information supplied is accurate, complete, or timely, and does not provide any warranties regarding results obtained from its use.

Heck Capital Advisors does not guarantee any minimum level of investment performance or the success of any investment strategy. All investments involve risk and investment recommendations will not always be profitable. Investment decisions should be based on an individual's own goals, time horizon and tolerance for risk.

Past Performance is no guarantee of future results. Although data shown is obtained from reliable sources, we cannot guarantee their accuracy.

Privacy Policy

Heck Capital Advisors, LLC strongly believes in protecting the confidentiality and security of information it collects about you. This notice describes the Firm’s privacy policy and how we treat the information we receive about you.

Why We Collect and How We Use Information:

When we evaluate your request for our services, provide investment advice to you and process transactions for your account, you typically provide us with certain personal information necessary for these transactions. We may also use that information to offer you other services we provide which may meet your investment needs.

What Information We Collect:

The personal information we collect may include:

  • Name and address;
  • Social Security or taxpayer identification number;
  • Assets;
  • Liabilities;
  • Age;
  • Occupation;
  • Income;
  • Account balance;
  • Investment objectives and risk tolerance;
  • Investment activity;
  • Accounts at other institutions; and
  • Other financial and personal information

How We Protect Information:

We do not sell your personal information to anyone. We treat information about current and former clients and their accounts in a confidential manner. Our employees may access information and provide it to third parties only when completing a transaction at your request or providing one or more of our other services to you. At your request, we may disclose information to attorneys, accountants, lawyers, securities professionals and others to assist us, or them, in providing services to you. We may also share information with companies that perform services on our behalf, such as the companies that we hire to perform marketing or administrative services. Companies we may hire to provide support services are not allowed to use your personal information for their own purposes.

We may make additional disclosures as permitted by law. We also maintain physical, electronic, and procedural safeguards to protect information. Our building has 24 hour surveillance, specialized technology, backup systems, locked drawers for files such as a large file system, privacy doors, and privacy for the meeting rooms. Employees and our managers and counselors are required to comply with our established information confidentiality provisions.

Access to and Correction of Information:

Generally, upon your written request, we will make available information for your review. Information collected in connection with, or in anticipation of, any claim or legal proceeding will not be made available. If your personal information with us becomes inaccurate, or if you need to make a change to that information, please contact us at the number shown below so we can update our records.

Further Information:

For additional information regarding our privacy policy, please contact Heck Capital via mail at PO Box 738, Rhinelander, Wisconsin 54501, or by calling 715-361-1500 or 877-432-5330.

Links to Third Party Websites

For your convenience, this website may contain hyperlinks to websites and servers maintained by third parties. We do not control, evaluate, endorse or guarantee content found in those sites. We do not assume any responsibility or liability for the actions, products, services and content of these sites or the parties that operate them. Your use of such sites is entirely at your own risk.

Risks & Limitations

Contents contained in any part of the Veritable, LP web site which is not protected by a password are not investment advice. Such Contents are not intended and should not serve as the sole or primary basis for making any of your investment decisions. You should consult with a financial advisor to develop an investment program that takes into consideration your individual needs and circumstances. Veritable, LP does not provide legal, tax or accounting advice in any part of its web site. You should consult with such professional advisors as you deem appropriate.


1Research Magazine selected The Heck Group as a "Top-Ranked Family Advisor Team in America" in 2005 and 2006. Firms awarded were ranked based on assets under management and advisement.

2Financial Advisors Magazine selected Heck Capital Advisors as being in the "Top 100 of U.S. Independent Advisory Firms" ranked by total assets for 2009 / 2010 / 2011 / 2012 / 2013 / 2017 / 2018 / 2019 / 2021 / 2022 / 2023. Firms awarded were ranked based on discretionary and non-discretionary assets under management reported on Form ADV.

3America’s Top Financial Advisors by Conquest Press, LLC selected Robert Heck of Heck Capital Advisors as a "Top Advisor for 2012". This award required a rigorous proprietary screening process that consisted of eight components: assets under management, number of clients served, educational background and professional designations held, client impact (how the financial advisor made a positive difference for their clients), giving back (charitable and philanthropic endeavors, a regulatory background check, and a 30 minute personal interview. Over 2,000 financial advisors from across the United States were invited to apply for acceptance of this award/to be published in this book. Ultimately, only 100 financial advisors received acceptance.

4Advisor One selected Heck Capital Advisors as a "Top 100 of U.S. Independent Advisory Firms" ranked in 2012. Firms awarded were ranked based by total assets under management, along with various other measures, including average AUM per client. ranked Heck Capital Advisors as one of the "Top 50 Wealth Managers" for 2013. Firms awarded were ranked based on their growth in total assets under management as well as on quantitative and qualitative factors including at least 50% of their clients as high-net-worth individuals and 50% of their clients non-high-net-worth individuals. Additionally, qualified advisors must offer services including portfolio management services, asset allocation, manager selection and/or financial planning services.

6Financial Planning Magazine selected Heck Capital Advisors as being in the "Top 100 RIA Firms & Top 50 Fastest Growing Firms" for 2014, "Top 100 RIA Firms & Top 50 Fastest Growing Firms" for 2015, and "Top 150 RIA Firms" for 2016 for U.S. Independent Advisory Firms. Firms awarded were ranked by total assets.

7Wealth selected Heck Capital Advisors as being in the "Top 100 Investment Advisory Firms" for 2014 / 2015. Advisory firms are ranked by total assets under management. To land on the list, firms had to have at least 10 percent high-net-worth clients and at least 10 percent non- high-net-worth clients for whom they do financial planning. None of the RIAs on this list operates a broker/dealer or bank, or is affiliated with an investment company. None of the firms are owned by banks. Finally, institutional clients do not make up a substantial portion of their businesses. High-net-worth clients are defined as those with at least $1 million with the reporting advisor and/or $2 million in total net worth. selected Heck Capital Advisors as one of the Top 14 Financial Advisory Firms in Milwaukee for 2017 and 2018.

9Milwaukee Magazine selected Heck Capital Advisors as one of the MKE Faces of 2017 within the August 2017 Edition.

10Financial Times selected Heck Capital Advisors as being a Top 300 Registered Investment Advisor for 2018. Financial Times examined the US Securities and Exchange Commission database and ranked firms based on six broad factors including AUM, AUM growth rate, companies’ years in existence, compliance record, industry certifications, and online accessibility. Out of the 760 firms considered, 300 made the final list. AUM comprised approximately 70 to 75 % of each adviser’s score, while AUM growth accounted for 15 to 20 %. Financial Times caps the number of companies from any one state based on rough distribution of millionaires across the state.

11Financial Times named Heck Capital to the 2018 edition of the Financial Times 401 Top Retirement Advisers. The list recognizes the top financial advisers who specialize in serving defined contribution (DC) retirement plans, such as 401(k) and 403(b) plans, across the US. Financial advisers from across the US applied for consideration, having met a set minimum of requirements. The applicants were then graded on six criteria: DC assets under management; DC plan growth rate; specialization in DC plans; years of experience; advanced industry credentials; and compliance record. There are no fees or other considerations required of advisers who apply for the FT 401. The final FT 401 represents an impressive cohort of elite advisers: the “average” adviser in this year’s FT 401 has 20 years of experience advising DC plans and advises $1.26 billion in DC plan assets.

12The Financial Times 300 Top Registered Investment Advisers is an independent listing produced annually by the Financial Times (June 2019). The FT 300 is based on data gathered from RIA firms, regulatory disclosures, and the FT’s research. The listing reflected each practice’s performance in six primary areas: assets under management, asset growth, compliance record, years in existence, credentials and online accessibility. This award does not evaluate the quality of services provided to clients and is not indicative of the practice’s future performance. Neither the RIA firms nor their employees pay a fee to The Financial Times in exchange for inclusion in the FT 300.